Search Ads campaign for Birmingham clinic

Below is a detailed description of the Google Search Lead Generation Ad Campaign for FairwaysPhysio Clinic targeting4-mile radius of Birmingham.

To create the perfect Google search Ads campaign, audience research and keyword research are required first. So at first, I spent two hours researching the target audience and creating a list of the best keywords.

Let's see at each step of the Ads campaign for the Birmingham location 😍

NB: Click to view each screenshot in clear

Step 1: The first step consists of targeted location settings and excluded location settings. I have selected targeted locations within a 4-mile radius of your Birmingham clinic and excluded them from the 188 country location map so that in no way will your ads appear outside of your targeted location and don't west extra money. I think you know, If you don't use the Excluded location setting, sometimes your ad may show in unnecessary locations. So I also used the Excluded location setting

Targeted 4-mile Radius area of Birmingham

Step 2: In terms of bidding I used CPC first rather than CPA because it is possible to get more traffic using CPC option on a low budget. My plan is to gradually increase the budget after running the ads for 3-4 days, analyzing the results

Step 3: In this step, I used my analyzed keywords and created an ad group in the form of Broad Match. After running the ads, during optimization, I will create more ad groups for Phrase Match and Exact Match keywords under this ad.

Step 4: In the last step I analyzed 20 ads of your competitors by three extensions and selected the best performing headlines and best descriptions to use in the ad copy, I also used "Free tester, Call the Physio, More Information and Phone Number" button. Below are screenshots of each preview of your ads. If you would like to change any of the headlines or descriptions of your ad copy, please let me know.